Success Of IIM Ahmedabad In Gold Quest Challenge In Marketing Excellence Season 2:-IIM Ahmedabad overcame IIM Kozhikode in a hard fought final of 'Lessons in Marketing Excellence' (L.I.M.E), a container study challenge to find India's brightest and best young marketers. L.I.M.E. is one of the most prestigious competitions in India's business school circuit.
The container was offered by, the Olympic Gold mission. With London Olympics 2012 future, the Olympic Gold Quest is supporting specially selected athletes with their mission to win India gold medals. The teams from IIM Ahmedabad and IIM Kozhikode chalked up the plan to assemble mass support and funding. IIM Ahmedabad won 'Lessons in Marketing Excellence - Season 2' by a small margin. Both team cases not only reflected in-depth research and understanding of the challenge but also provided focused and relevant solutions that were cost effective and easily implementable.
The judges who selected the winners were the heavy hitters of India's marketing organization - Geet Sethi-Billiards Maestro & Director Olympic Gold Quest Viren Rasquinha, Former captain of Indian Hockey Team & COO, Olympic Gold Quest; Rama Bijapurkar, an author and a thought leader on market strategy and consumer behaviour in India, Piyush Pandey, Chairman, O&M; Jaideep Sahni, Screenwriter of Chak De India; Senthil Chengalvarayan, President & Editorial Director - Business Media, CNBC-TV18; Shrijeet Mishra, Executive Director-Foods, HUL and Gopal Vittal, Executive Director-Home & personal care, HUL.
Mr. Ajay Maken, Minister of State for Sports and Youth Affairs could not attend the event due to parliamentary commitments though sent a message, "HUL and CNBC-TV18 make an effort, Lessons in Marketing Excellence is an innovative way to get India's brightest young people to give their inputs on issues and themes of National attention".
Commenting on the Olympic Gold Quest, Mr. Ajay Maken said, "The Olympic Gold Quest is doing great work, but unfortunately corporates are eager to only help individual athletes but not sports federations and infrastructure". He extra added, "National Sports Federations have not been able to create reliability for themselves for corporates to come forward and help in any way. These federations should be more professional in their performance, for corporates to be more approaching to help the cause of sports as a whole rather than an individual athlete".
Speaking at the occasion Anuradha Sengupta, Features Editor, CNBC-TV18 said "Lessons in Marketing Excellence was launched last year and in less than 12 months it has become one of the most important competitions for Business Schools. It has a important judges who has played an important role at every stage of the competition and has been very serious and looked for in-depth research and solutions. Keeping up with the tradition, this year too, the finale case study goes further than business to give the students to deal with a case that is of interest and importance to India. "
On presence the event, Prof. Renuka Kamath, Head - Marketing Deptt., S P Jain Institute of Management and Research said, "This is one competition that goes much further than the usual B-School strength, particularly in the Finals. Both Season1 and Season2 finals of LIME have been real issues and ones which are of national importance. This is what makes LIME so special."
In attendance top corporate honchos including the likes of Sam Balsara, Pranesh Mishra, Ravikant Sabnavis, Manisha Lath Gupta amongst others were present at the event. The sports organization was also well represented by Geet Sethi, PT Usha, Ritwik Bhattacharya, Pankaj Advani, Sushil Kumar among others.
The winners Sashank Rajpurohit, Srikanteaswaran T K & Saurab Vivek Nair from IIM Ahmedabad have won themselves 1) A trip to London 2) An international placement at Vietnam and 3) A pre-placement interview with HUL.